In order to promote yourself and your business, attract an audience, stay visible, and make money you need to ensure you have a marketing strategy in place.
It doesn’t matter if you are just starting out or if you’ve been running your business for years, getting the word out there is crucial for raising your brand awareness.
Marketing can feel like a struggle for some. You need to show up and be visible, which can leave you feeling vulnerable. As a woman in business, it can be hard to see yourself as others see you. Developing a growth mindset is a great way to see the magic your friends and colleagues see in you.
People buy from people they trust, which is why your marketing strategy not only requires a budget, time management, and clarity, but it also needs to include YOU front and centre.
There are many large corporate companies who capitalise on both inbound and outbound marketing strategies, but for small businesses, an inbound style is a softer and more appealing approach.
What is inbound marketing?
Inbound marketing is all about letting your ideal client come to you by sharing valuable content via blogs, social media posts, emails, podcasts, etc. In contrast, outbound marketing is more of a hard sell approach that involves paid advertisements, social ads, etc.
According to Hubspot, 75% of businesses believe inbound marketing is effective.
To create an effective inbound marketing strategy for your small business, you need to let your audience get to know the person behind the brand. In a non-invasive way, you help your ideal client find a solution to their challenges through your content, storytelling, and visibility.
At the core of inbound marketing is the ability to attract your customers to you through genuine interaction. Only you can do what you do the way you do it!
So, how can you begin attracting your tribe?
Your marketing strategy needs to keep you at the forefront of your ideal client’s mind when they want or need your product or service.
At Woman Who we pride ourselves on providing opportunities for our members to share their stories and boost their profiles. It’s all about being seen in the right places by your ideal client so that you become the ‘go-to’ person.
Here are a few of our favourite marketing tools to promote your business:
There is nothing more powerful than sharing your business story. I have extensive public speaking and interviewing experience and regularly speak throughout the UK and beyond. I am passionate about supporting fellow women in business to find their voices.
At each of our Woman Who Inspires Network event, the annual Woman Who Achieves Awards, Woman Who Live, and other Woman Who events we hold throughout the year, we feature inspiring women in business keynote speakers who share their business stories, including the challenges they have faced and how they have overcome them.
If you want to learn how to share your story we can show you how with our Woman Who Speaks public speaker training or simply by subscribing to the Woman Who Achieves Academy, a place to learn, receive group mentoring support, grow your business, and your personal brand.
“One of the most fantastic events of my career so far was the Woman Who Achieves Awards 2019. I was privileged to be invited as a keynote speaker and to share my story. I couldn’t have asked for a more warm and engaged audience and loved every minute of it.” Rebecca Mander, Guru You.
The Woman Who blogs regularly hit the first page on Google and this is because we share content that our audience wants and needs.
To help boost brand visibility for our Academy members we invite them to submit a guest blog post about a topic close to their heart and business. We have shared content about Communication by Tracy Richardson, Standing Up For Yourself by Lisa Simcox, and our Monday Motivation features with guest bloggers like Claire Cahill, Abbi Head, plus many more.
54% of decision-makers say they spend more than one hour per week reading and reviewing thought-leadership content. (Source: https://www.hubspot.com/marketing-statistics)
Whether you are submitting a guest post to Woman Who or crafting your own blog content, the advantages of blogging are huge. Not only does posting regular content on your website improve your search engine optimisation (SEO), but it can also increase sales, reinforce your business brand, place you as an authority in your industry, and build those all-important relationships with your ideal client.
If you are not confident creating written blog content you might consider vlogs (video blogs) where you can share regular short videos with your audience. It’s also worth considering that 80% of video marketers claim that video directly increases sales.
If being on camera doesn’t appeal to you then podcasting might be the perfect addition to your marketing strategy. The average listener listens to eight podcasts a week, so why not include yours into the mix.
Every week on the Woman Who Chat Podcast, I interview an inspirational woman in business, giving them yet another boost to their brand and visibility.
You don’t have to start a podcast to reap the benefits for your business. Being a guest is another fabulous way of marketing yourself. Reach out to your network and see what opportunities are available to appear as a guest.
Entering business awards is one of the best ways you can market your business. The Woman Who Achieves Awards are always well represented by businesses from all industry sectors, and the nominees and finalists speak encouragingly about the opportunities that open up to them by getting involved.
“I feel truly humbled and honoured to be a Woman Who Coaches finalist. I know that this was one of the most popular categories with huge competition, so to be a finalist is already a massive success”The awards process was a great opportunity to reflect on what has gone well and what I need to focus on in the coming year. The judging panel were extremely warm, welcoming and I was encouraged when they cemented my thought process with the next steps I need to take personally and professionally. Whatever the outcome on 1st July, I already feel like a winner just by being a finalist” Claire Cahill, Accendo Coaching & Training
The 2022 Woman Who Award winners have been chosen and will be announced live at the event on 1st July at Coombe Abbey.
Woman Who Achieves Awards Lunch
The Awards Lunch is an afternoon of inspiration, celebration, and networking hosted by Woman Who Founder, Sandra Garlick MBE, and Dave Sharpe, delivered in partnership with Alsters Kelley Solicitors.
Woman Who Live and the Woman Who Achieves Awards Lunch 2022 takes place on Friday 1st July in the Marquee at Coombe Abbey Hotel, Warwickshire. Tickets for both events are available to buy via our EVENTS page.
Guests will enjoy a morning of personal development and business growth at Woman Who Live followed by an afternoon of networking, inspiration, and celebration at the Awards Lunch, hosted by Sandra Garlick MBE, and Dave Sharpe.
Delivered in partnership with Alsters Kelley Solicitors