Research carried out by My Confidence Matters discovered that over 70% of women felt they lacked confidence in the workplace regularly.


Of that 79%, I wonder how many felt so uncomfortable they moved away from the corporate world and started their own business?


According to The Rose Review of Female Entrepreneurs, only 39% of women are confident in their capabilities to start a business compared to 55% of men. It’s also regularly noted that women have as much talent, education, ability, and experience as our male counterparts but often let a lack of confidence hold us back.


What is confidence?


For me, it’s an undeniable belief in my abilities and an understanding that I can meet life’s challenges head-on, but what does it mean to you?


Can you learn to be confident, or are you born with it?


It’s a question I’m often asked. I was a confident child but lost my way somewhere in my teens, only to regain my confidence later in life.


I believe that confidence can be developed as you navigate your way through life. We are frequently met with opportunities and obstacles, and we can learn to work with or around these moments. Yes, some ladies seem to exude confidence in everything they do, but it would have taken time to build up to this level. The thought that self-confidence is genetic has been the topic of many self-help books and articles.


Confidence expert Maureen Healey offers this explanation as to whether confidence is biological.

Do you have the same level of confidence your mother did? Or father? Or have you grown in new ways that pushed you beyond your parents’ confidence level? I can only speak from my personal and professional experience — I know that I am much more confident than my mother (whom I loved) because I made the decision to learn the skill of self-confidence, surround myself with other people with authentic confidence and begin to “do the things” that bolster self-confidence like seeing myself succeed.” Maureen Healey, Author & Speaker.


In the Woman Who Community, I aim to help everyone feel more confident in their business and life in general.


How can you be more confident?


Think about the women in your network who seem to ooze confidence. What do they do? How do they act? Who do they surround themselves with? Projecting confidence is a wonderful way to make a powerful impression. I’m not talking about ‘fake it until you make it’ here; it’s more about playing to your strengths.


If you feel more confident producing videos than writing lengthy articles, then do more of that. You may lack confidence in front of the camera but enjoy speaking about topics that relate to your business and clients, so Podcasts could work for you.


Here are some of my favourite tools for boosting confidence:


  • Affirmations – using a repetitive phrase and repeating it to yourself daily allows you to focus on the positives. By consciously reinforcing your qualities, it builds your confidence. Try using affirmations like:

‘I am open to opportunities’

‘I learn, and I win’

‘My potential is unlimited’

‘My confidence in myself grows every single day’


Talk to yourself like you would to someone you love.” Brene Brown


  • Be open to challenges – only by pushing yourself can you begin to strengthen your confidence muscles. Sign up for new courses, put yourself in different environments, and open yourself up to opportunities. Think of these challenges as ‘learning a new skill’. I didn’t think twice about starting my dance classes; I just signed up and improved with each step. Confidence is created in the same way.


Through my education, I didn’t just develop skills, I didn’t just develop the ability to learn, but I developed confidence.”Michelle Obama


  • Join a like-minded network – being able to access a community of women in business who understand how you feel, have travelled the same road, and are working on similar issues is essential. Here at Woman Who, we boost, support, encourage, and guide each other in a safe and supportive environment. By surrounding yourself with confident women, you begin to see how you can tap into that same confidence in your own business.


The level of confidence women are able to build in women-only groups is important.” Mae Jemison, former NASA Astronaut.


  • Dress for success – slipping into our loungewear has been all too easy lately, but try to remember what it felt like to dress up. Doing your hair and make-up and wearing your favourite outfit does wonders for your confidence. I even pop on my lipstick and favourite perfume before a Zoom meeting.


The most beautiful thing you can wear is confidence.” Blake Lively


  • Look after your mental health – we often talk about the importance of health and wellbeing, but the impact of poor mental health on our confidence is well documented. When our confidence is high, we feel good about ourselves, but if our confidence gets knocked for any reason, it can have a detrimental impact on our mental health. Maintaining a regular self-care routine helps. Find out how in our recent post Talking About Our Mental Wellbeing by Academy Member, Angie Simmons


It’s worth remembering that confidence can be naturally higher in certain areas of your life and lower in others. Although you may feel a lack of confidence in putting yourself forward for promotions, awards, or speaking engagements, you may excel in your financial dealings, business marketing, or time management. Play to your strengths, use your network to help improve in other areas and don’t forget to ask for help.


What next?


If you’re looking for a community that helps you build your confidence, power up your brand, and provides opportunities to boost your business’s visibility, then the Woman Who Achieves Academy is for you.


It’s the place to go to Learn, Grow, and receive mentoring Support to ACHIEVE.


  • There are no monthly fees (unless you wish to spread your one-off subscription payment).
  • You are free to engage at your own pace.
  • It’s a way for me to share my knowledge through group mentoring.
  • There are no renewals or annual fees. Once you’ve paid your one-off subscription, you’re in for life!


Join the Woman Who Achieves Academy today and give your goal setting journey the best possible start.

Listen to some of the benefits of joining the Woman Who Achieves Academy:







Research Sources:

My Confidence Matters

Psychology Today