We continue to celebrate the Woman Who Achieves Award Winners and Finalists.

Congratulations Jo Williams of Joco Gifts Winner of a Woman Who Achieves Special Award.

The Woman Who Achieves Awards took place on Friday 2nd October. As we weren’t able to hold a face to face event this year, we took the Awards online.

Congratulations Jo on your achievements and thank you to all the Winners and Finalists for your support and making this event into an amazing interactive online Awards event.


I’m Jo Williams, single mum to 2 rapidly growing boys, owner/director of Joco Interiors Ltd, known as Joco Gifts. My business is a multi award winning gift shop based in the heart of Nuneaton town centre.

Commended in 2019 as one of Britain’s Best Small Shops, winner of the Coventry Telegraph Business Awards and Gift Retailer of the Year for the Midlands and Wales, with many more awards.

Joco sells gifts for all occasions from birth to memorial, has one of the largest Harry Potter collections outside a dedicated shop, mixed with skulls and skeletons, soft toys and slippers.

Thank you so much for this incredible award. I am still really emotional to have received this, during one of the toughest times I have faced since opening the shop.

To know that my hard work and determination in keeping not only my shop open, but supporting others is a huge boost for me. I have always wanted to help others and to be recognised for that is amazing.

Thank you for organising an amazing, informative, friendly and celebratory virtual awards. It was truly fantastically organised, well presented and a credit to what the Woman Who is all about.

Jo Williams

Joco Gifts

Watch the video of how the Special Award recipients reacted

Congratulations to all the Finalists in this category


  • Sarah Bartlett, Hound Helpers Ltd
  • Amanda Daly, The Turnaround CEO
  • Helena Flowers, Andel Plastics Ltd
  • Rachael Field, Eva & Alma
  • Jenni Harris, Happy Body Happy Life
  • Elizabeth Platt, Elizabeth S Platt Coaching
  • Surlender Pendress, Love Writing Ltd
  • Andrea Rainsford, SEO Angel
  • Dawn Simpson-Lane, Lanes Employment Solutions WINNER


Delivered in partnership with the FSB (Federation of Small Businesses)