During the coming months we are featuring many of the Woman Who Achieves Finalists, Winners and Sponsors in our Friday Feature.

Introducing Anita Hill, Founder of Comfyse

We asked Anita our Friday Feature questions and here are her responses:

Name: Anita Hill

Business NameComfyse

Twitter Name: @comfyse

Who is your role model and why?

Beatrix Potter. During the Victorian period when women were not presented with opportunities to be entrepreneurs, she very much went against the grain, including her own mother and forged a successful career writing book and illustrating. She also created children’s games and was a very keen scientist and environmentalist. Such, determination and talent, incorporated with philanthropic values means that she is a true inspiration to me. I wish to create not only a business but a way in which to help others less fortunate than myself.

What’s the worst job you have ever had?

A summer job sorting out paper files that were contained in 50 filing cabinets in a hot stuffy room for three months during a summer holiday between years at university. Never again!

What’s the best business advice you have ever received?

Don’t take “no” for an answer. Either someone or someway will be the answer to the problem you have.

What is your proudest achievement in business?

Designing and creating a real product that genuinely helps women to feel better, and all from an idea I had that I so nearly dismissed.

What is your favourite business book?

The Lean Start-up by Eric Ries

and just for fun…

Which personality or business person would you invite to sit on your dream Board of Directors and why?

I would invite Michelle Obama to sit on my board. With such diverse high-level skills and leadership that she’s developed over the years, plus passion about the causes she believes in, I am sure she would drive the business forward significantly and with a positive and inclusive culture. Something I want to do as my business grows.

If you were a cartoon character, who would you be?

Gromit (from Wallace and Gromit)

Tell us an amazing fact about you, that not many people know?

I once featured in an interview on BBC’s Working lunch programme with Adrian Chiles 

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Woman Who is delivered in partnership with the FSB (Federation of Small Businesses) East & West Midlands Regions.